That’s a pretty prophetic cartoon from geek and poke all the way from July 2007.
But let’s talk about Apple first. The last few months have seen a significant turnaround in the opinion the public – or at least the technology crowd – have of Apple. From the high purveyors of gadgety goodness who could do no wrong, they have suddenly become a – at least in some minds – cynical, and petty company whose very existence is about one man and neither public opinion nor genuine problems with his products will sway his mind on what needs to be done to fix both.
But is that evil? Hold that thought.
Then we have Google. Darlings of us engineers/tech crowd – because they are run by engineers, with an engineering ideal and are one of the few companies whom we believed when they mouthed “Do no Evil”.
The last couple of years has seen Google take Android from an exciting prospect and only viable to the Apple iPhone to what it is now – the strongest smart phone platform, selling more than the iPhone. Let there be no mistake that they got there with huge good will from the developers, the community and the public – who thought that the Android was an amazing platform but also believed in Google’s self professed determination to have a ‘fair’ internet, where everybody got access to the same unfiltered information (The China situation was supposed to their idealistic high point). They seemed to volunteer to be the big brother who will forcefully defend us against the pretty alarming propositions spit out fairly regularly by the AT&Ts, Verizons and ISPs of the world (well, America).
Then a couple of weeks back, it emerged that they were working on a proposition with Verizon to have basically a tiered internet – something they had been publicly been against in the past. This was happening behind the scenes, without public input – all hush hush.
There was a lot of shock and I guess if I was to get dramatic about it – a sense of betrayal. And now, there is wariness of Google.
So what changed? What caused the about face by Google? As Jeff Jarvis noted in TWig, they have now become a phone company with the popularity of Android and they want to change the rules. Screw the ideals, the ‘Do no evil’ slogan. Google’s pretty weak reaction to the outcry was effectively – Well, things are a standstill and to get things moving, we had to concede on some things.
First, what you are conceding is not yours to concede. You are shaping the very *internet* by virtue of your size and how pervasive you are across the services consumers use on the internet. Also, saying that this applies only to wireless and not to wired Internet is bull crap. The future – a very near future – is going to be largely wireless so that is nonsense.
Google, you were among the very few corporations in recent times who were entrusted with public trust – a rare thing. Public trust is not a nice-to-have sentiment. It makes for great business. The only problem is that it’s brittle – if you do anything to break that trust, you may become a non entity very soon. Doesn’t seem possible? People once thought of AOL just the same as they once thought of you.
So, here’s my question. Who is Evil? Apple or Google?
Apple for all their arrogance and mistakes, they are the ones who refused AT&T’s proposal to restrict Youtube videos on the iPhone to 10 seconds because they cared that the consumers don’t get a limited experience just because they are on a mobile device. Apple is the company that is pushing open standards like HTML5 openly – though I would take that with a few tonnes of salt given how that is oriented towards killing Flash and how they made it look like HTML5 works great only on Safari.
But they are not making back-room deals that harm the consumer after being empowered with our trust and wallets. Google is. Google is screwing us after getting us to trust them. That’s evil.
Google, if you made a mistake fix it. Else, your most ardent supporters (including me) will turn their backs and you will lose the power which you are now using – evilly.
Think this reaction is overblown? Trust me, this is a tempered reaction. Also read this post from Jeff Jarvis, author of What would Google do? and shaken Google fanboy.
Update: Yes, Google is doing this in the U.S. But we all know that what happens in the U.S. soon becomes a model elsewhere – however undesirable that is.